In the early days of the Internet when search engines were in their infancy meta keywords were important. However, too frequently webmasters loaded their meta tags with keywords that were irrelevant to the content of the site. Part of our Intoweb’s Internet marketing strategy is to optimise websites in such a way that they achieve excellent Google page ranking. We do this for several good reasons

Google page ranking is a natural evolution that has eliminated many irrelevant web pages from its ranking lists, and our search engine optimisation of your site will ensure its position in the top ten or twenty of the ranking lists.

The Google page ranking algorithm is extremely complex, and in order for you to gain a good standing there are several methods that we use to achieve this. One of which is the optimisation of some of the lower targeted keywords of your web pages as part of our Internet marketing strategy. Incoming links are more important than outgoing links, and as well as having excellent content on your web pages, you should consider submitting the site to related trade directories and networks. Links back from these places are invaluable in Internet marketing. If you have any queries regarding Google page ranking especially as related to your website, please call us.