Web design   SEO - The best looking website will not necessarily attract any visitors – you need content and keywords. Avoid frames and the overuse of tables.

Navigation - Always include a sitemap and ensure at least 250 words on every page.

Images - If you have to use images, use alt tags with them, avoid images if possible.

Domain name selection - Include your main keyword in your domain name if possible.

Content - Use relevant informative content and 250 – 300 words per page.

Keywords - Use a keyword density of 5 – 10%. Use once in the title and once per paragraph. Not more than 3 keywords.

Outbound links - Be frugal with outbound links – inbound are the important ones.

Meta tags - Make sure there are meta tags for description, title and keywords.

Black hat tricks - Don’t hide keywords in the background where they can’t be seen by users, and avoid their overuse.

Duplicate content - Avoid duplicate content on your pages

Meta tags - Make sure there are meta tags for description, title and keywords.

Black hat tricks - Don’t hide keywords in the background where they can’t be seen by users, and avoid their overuse.

Duplicate content - Avoid duplicate content on your pages

Internal linking - Ensure all internal links are logical and working – make sure they are descriptive

Reciprocal links - Exchange links with related sites, but create a link page specifically for this

Format of text - Use headings, bold and italics to emphasize selected keywords.

Email signature - Always include a signature in the e-mails you send – it should include your Name & title, company name, web address, contact details and a catchy Internet marketing phrase.

Banner ads - Place banner ads on other sites linked to your sales page.

Once you have checked the above SEO tips and your site is complete, submit it to major search engines. Be patient and monitor its performance.