Start thinking out of the box. All the things you have heard about SEO and online marketing are true, but use a few unconventional yet, ethical guerilla marketing methods in combination with the above and see traffic grow instantly. One of the guerilla marketing methods you can use are:
Ad swaps
I know the idea of swapping ads [...]
Archive for August, 2008
Guerilla marketing on the web – secrets shared
Web marketing secrets shared
Did you know that the estimated amount for online spending on web marketing by 2010 is more than $3 billion a year? Did you also know that from a small business perspective competing with the giants in the online environment is still possible? For one thing if you use blogs and a good blog program in [...]
Website marketing to the blind – is it crazy or law?
Last year Target made news headlines when the website became involved in a legal battle because it was felt that the retailer website did not cater for the blind. Although the online world has always been very visual, it has become more so in the past few years. Unfortunately visual effects don’t work for the [...]
Twitter and the implications for online website promotion
First let us explain what twitter is. Twitter is a term used for microblogging. What is microblogging? Twitter or microblogging is the all new and very hot way to promote yourself, services or even your website through the use of tweets or twitter. Now what is a tweet? It is a short two sentence blog of what [...]
Branding with the corporate statement
Branding with the corporate statement in the online world takes a bit of thinking and then re-thinking your words. Have you ever come across a website where the corporate statement is so cluttered with jargon that you simply cannot find out what the company, site and products are about? It happens a lot. First of [...]
Using free content for online branding
Online branding involves more than setting up a domain, making use of banner ads and inserting a logo on a website. Online branding also involves building credibility and thus can be done by offering free content in the form of information. Users want information and they want to know that they can trust the source. [...]
Why not use pop-up ads for advertising?
Pop-up ads worked at the beginning of the Internet. Frankly, they are just annoying now. Everybody buys software to block pop-up ads and most browsers have the built-in feature to block annoying pop-up ads. People don’t read the pop-up ads anymore and are too afraid of virusses to even click them. In addition pop-up ads [...]
Poor web design methods to be avoided
Please whatever you do don’t use the following poor web design methods as you will lose credibility with your audience:
Counters for visitors – not only do they often not work, everyone knows you can manipulate them and why would someone be interested to know how many people have visited your site? Keep that information for [...]
Does posting to Free for all sites work?
The answer is a resounding NO! Free for all sites work like this. You post a few ads to the Free for all sites and you will presumably then click on the other ads at the Free for all sites. In essence nobody will click on your ads at the Free for all sites simply [...]
Ezine advertising can boost traffic
Ezine advertising can boost traffic to your website. Ezines are much like newsletters or even magazines, but in electronic format. Many ezines offer the ability to advertise at them. You can do it in a number of ways such as through articles which link back to your site and through banner ads. The secret to [...]
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