The dreaded 404 error page should not be feared. If used right the 404 error page can become a sales tool. How to use the 404 error page as sales tool Simple, optimize the page. When the user comes to a page that cannot be found he should read a message that tells him that [...]

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You must have read a lot about linking tips by now and for some reason everyone hammers on the same old things. A few linking tips that really work are shared below. Find high ranking sites to link back and request a link exchange. Do this every month. Check monthly for sites that linked to [...]

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Ever thought about the advantages of using Google Alerts as part of your SEO? Google Alerts are emails that Google send to you regarding the latest updates, news, products and websites relating to a specific topic or query. How to use the information from Google Alerts for SEO See what your competitors are doing and [...]

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Online training sites don’t only have to make use of online classrooms, cd-roms and online videos to enhance the training experience of their users. Broaden the scope a bit by including podcasts as part of your product funnel. This will allow the user to download files and listen to them on a MP3 player or [...]

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Podcasting is not only for online radio stations, weather reports and music sites, any website owner can use podcasting for Internet marketing purposes. The secret in using podcasting for Internet marketing is to keep a balance between commercials and useful information. If you for instance have a hardware store with an online presence you can [...]

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If the web design criteria seem a bit intimidating and you are just starting out on the web, you can quickly assess whether your website does at least adhere to a few of the good website design criteria by comparing it to the following: The site is easily accessible even for people that cannot see [...]

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If you believe that your website can perform better at search engines and you have already done your part in optimization, why not get an outside source to do a website audit for SEO quality? The following factors should be considered as part of a website audit for SEO quality: Compliance with ISO standards. Autoresponder [...]

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When evaluating your website, make use of the basic web design criteria to establish whether your website adheres to good web design criteria. Make changes where your site scores low to ensure that when it comes to online investment in marketing that you don’t waste your money. Web design criteria Functionality Accessibility Speed of the [...]

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According to the Mobile Data Association quartely report UK mobile Internet usage has increased with a quarter over a period of one year. Website owners will thus benefit from also targeting the UK mobile Internet market. This may entail having two websites, that for the traditional online market and that for the UK mobile Internet market. Whether the [...]

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According to the National Statistics Office of the UK Scotland had the lowest Internet access level in 2006 of all the areas measured in Great Britain. What it means from an Internet marketing perspective is that there is still scope for growth in Scotland. Another important observation from the Internet access statistics is that the higher the household [...]

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