Advanced Micro Devices‘ ATI graphics chip unit doesn’t want to build “huge” chips like rival Nvidia, an executive says. But an Nvidia exec says smaller isn’t always better or more efficient.
One of the largest graphics chips yet will be Nvidia’s upcoming high-end GTX 280. This is the kind of chip that high-end gaming enthusiasts crave. But great performance often means a large transistor count. And the GTX 280 is expected to have both. AMD also intends to release extreme graphics technology with its upcoming X2, a resultant to the current 3870 X2 series. And AMD wants to make it clear that its strategy is fundamentally different than Nvidia’s. “We took two chips and put them on one board (X2). By doing that we have a smaller chip that is much more power efficient”.

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