RSS feeds are available on most websites these days. RSS stands for (really simple syndication). Using an RSS feed requires that you use a feed reader or information aggregator. These are similar to email accounts however no email address is required. Feed readers allow you to subscribe to numerous RSS feeds. An RSS feed to [...]

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The concept of a USP (unique selling proposition) was first considered in the 1940’s. Around the same time when people began to realise that consumers associate values such as luxury, quality, enjoyment or sex appeal with particular brands. It was found that a unique selling proposition could provide a consumer with a reason to choose [...]

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Do you have an e-commerce website? Is all your business conducted online? It is quite likely that all of your marketing is done online too. Whilst this may work for some, it is not always the best strategy for online businesses. You may unknowingly be limiting your target market neglecting valuable market segments who do [...]

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Images, Content, Navigation and Placement
Effective website design rests of four pillars, namely images, content, navigation and placement. These four pillars provide the structure upon which the design is built and they keep the formation from collapsing.
A picture can speak a thousand words, for this reason the use of images are a must. They go a [...]

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Most developers feel strongly about the use of Flash on websites. Many discourage their use due to the time it takes to download pages. Users become frustrated with pages that take too long to open and many move on. In some cases though it is necessary to use Flash animations as they truly add value [...]

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Blogs offer many Internet marketing benefits the least of which is an improvement in search engine ranking. Although they provide many other benefits such as client interaction, approachability, reputation management and visibility much of their popularity stems from the positive impact they have been found to have on search engine rankings.
Below are some of the [...]

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Testing remains an integral part of search engine optimisation. Experts agree that the use of online testing tools can remarkably improve testing results. Googles Website Optimizer, previously a feature within AdWords has been launched for general use and is now available independently. This useful website testing tool allows users to test content and design to [...]

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There has been a raging debate of late with regards to the value of pay per click advertising vs. article marketing. Both marketing initiatives offer tried and tested search engine ranking solutions and high success rates. Pay per click advertising offers you paid placement on search engines for selected keywords. You will compete for keywords [...]

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Blogs have become a common addition to many websites. Blog which is short for web log was first used as an on-line journal and still retains many journal writing conventions such as frequent personal postings of first hand experiences in reverse chronological order. Recent blog’s have however grown into somewhat more than that. Cyber platforms [...]

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Internet marketing refers to a broad field which includes SEM, SEO, SMO, PPC, affiliate and viral marketing. All efforts to promote persons, businesses or organisations through the use of the Internet as a medium may be categorised under the field known as Internet marketing. In most cases websites are the focal point or primary marketing [...]

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