In your quest for reaching the number one spot in search engine results for your website, you may be tempted to try some of the blackhat tricks. It is a sure way for getting banned from search engines.

Avoid the following practices at all costs:
- Invisible text (text that is the same color as the website background).
- Partially visible text (text that is only one shade darker or lighter than the website background).
- Redirect pages (highly optimized landing pages that lead to the pages where you want the user to go without the user doing anything – the pages automatically lead to another page).
- Keyword stuffing (where the page is over optimized for a specific keyword and where the keyword appears too many times in the metatags).

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