RSS feeds are available on most websites these days. RSS stands for (really simple syndication). Using an RSS feed requires that you use a feed reader or information aggregator. These are similar to email accounts however no email address is required. Feed readers allow you to subscribe to numerous RSS feeds. An RSS feed to which you have subscribed will notify you each time content on a particular website/s has been updated. Your feed reader settings will determine how often you wish to be notified and weather you require notification alone or downloading as well.

The benefits of RSS are firstly, that it is dependant on user subscription so it ensures that information is provided only to those wishing to receive it. It also does not require the provision of an e-mail address removing the risk of spam. It allows you to update a user with absolutely no effort other than keeping your website updated.

RSS feeds are often used for blogs and news websites. They can however be used very effectively as an Internet marketing tool for B2B marketing. Many large manufacturers and distributors have a dedicated clientele and focus strongly on client retention. It is beneficial for such organisations to encourage their clients to subscribe to their RSS feeds as this would provide a great way of communicating updates to price lists, new products and other important information regularly and effortlessly.

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