The success of your e mail marketing as part of an internet promotion strategy will depend on the readers opening the newsletters. For this reason you will need to make it as easy as possible for users to receive and open the e mail marketing newsletters.

Start at the top

The formatting plays an integral part of making the e mail marketing newsletters user-friendly. Start with the subject field to create interest as it will be the first thing that the user will see. If the subject line doesn’t stir interest you can be assured that the reader will not open the e mail marketing newsletters. The focus of the subject line should be the client. The reader wants to know what they will get from opening the newsletter. You thus need to create a subject line that will indicate immediately how to the client will benefit. Format the subject line to indicate personal attention. By including the subscriber’s name in the subject line you will indicate a personal connection. It will immediately draw attention and spark interest. It is thus important to get the recipient’s name when they sign up to receive the e mail marketing newsletters. This little step will help to create personalised e mail marketing newsletters which of course will mean that you can get back more for your investment into internet promotion.

Help the reader to recognize from where the email originated

If the subscribers don’t recognize the sender chances are that they will block the emails, not open them or simply tag them as spam. The “from” is thus as important as the subject field and should receive the same careful consideration. Select the most known name of your company or website to insert in the “from” field and don’t switch between senders. This will confuse the subscriber and trigger alarm bells.

Valuable content

You don’t want subscribers to delete e mail marketing newsletters when they recognize your name because your newsletters don’t offer value. The third important component will thus be valuable content. The recipient should benefit every time when reading your newsletters.

Compatibility

The main discussion among e mail marketing specialists is whether to send the emails as HTML or plain text formatted. Many recipients block the HTML, but with HTML you still get higher click through rates than with the plain text mails. With HTML e mail marketing newsletters you can add tracking code to establish the reaction on offers. These types of emails are normally also more attractive and with people being drawn to visually appealing emails, your newsletters will get the required attention. Plain text however, can be sent to many platforms including cell phones and offers more consistency. Users trust the plain text more because they know that there will be no tracking code inserted and with the risk of viruses being prevalent in HTML emails, they may opt for the safer plain text emails.

Solution for internet promotion purposes

To ensure that you get both the sceptic and the open minded reader’s attention have both options available when they subscribe to receive the e mail marketing newsletters. It should be the reader’s choice. You will thus create two formats: that of HTML and that of plain text for your e mail marketing newsletters. If you need help with running such a campaign get in the assistance of internet promotion specialists such as Intoweb Marketing.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”