One of the email marketing tips not to be ignored if you hope to succeed with email campaigns is to ensure that you grab the attention of the reader in the preview pane. Research indicates that the majority of users read their messages in the inbox by making use of the preview pane. This means that if your email is to grab attention it should include the vital information within the upper part of the message. Don’t include large graphics that take time to display – get to the point immediately to ensure the important part is not ignored. Another one of the email marketing tips not to be ignored is that the upper part of the message should include the important link to the page where the user can read more.

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