Autoresponder’s can be a very useful Internet marketing tool. They are simple to use and are a great way of automating basic communication with clients, employees, trainees and so on. Autoresponder’s are computer programs which send e-mail messages and/or sms’s automatically. They are usually triggered or initiated by the receipt of an e-mail from the intended recipient.

An example of the use of an autoresponder is when you are browsing a website and come across a message such as “To receive more information send an email to inforequest@xxx.com”. Sending an e-mail to that address will initiate a return e-mail containing the information you require. Your e-mail address will automatically be stored for future communication. There are countless ways in which autoresponder technology can be utilised. They are specifically useful for time based applications such as appointments and meetings since almost any sequence of events can be scheduled in. A few minutes of preparation can thus save you hours of work, keeping you in touch with prospects and clients.

Take heed however, the overuse of autoresponders can also be perceived as spam. All the guidelines pertaining to e-mail and sms marketing should be taken into consideration when using information submitted to autoresponders.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."