The new regulations by the IAB regarding online consumer protection should be noted by all involved with Internet marketing in the UK and Europe. The Consumer Protection from Unfair Trading Regulations 2008 has as aim to protect online consumers against false and aggressive marketing methods employed. This means that for instance, a person or entity may not pretend to be a consumer when blogging about a product or service for a site. It also means that there will be a clamp down on fake blogs. Social media sites have born the brunt of false advertising practices. To protect unsuspecting consumers at these sites, restrictive conditions for online advertising at social media sites will apply. If you are involved in any form of Internet marketing I suggest that you get your hands on a copy of the regulations and study them well to ensure that you keep to ethical and allowable Internet Marketing or online advertising practices.
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