Although traffic is still important for an ecommerce website, the sales turnover is even more. This means that if you sell products online, that you will want targeted traffic brought about by a target audience and product. To ensure that your website can compete with thousands of ecommerce sites, you will have to find a [...]

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CBS is acquiring CNET for $1.8 billion in cash. The purchase price comes to $11.50 per share, representing a 44.6 percent premium over last night’s closing price of $7.95. This is that big acquisition we’ve been waiting for from Quincy Smith’s CBS Interactive, and from CNET’s perspective, this avoids the proxy drama with Jana – [...]

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Microsoft announced another quarter’s results on Thursday — at least in terms of breaking its old record for revenues in the third fiscal quarter of 2008, which ended on March 31. However, the figures that the company’s CFO typically hands out to financial analysts didn’t impress many of them this time around. One of the [...]

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Microsoft continues to acquire start-ups. Less than a week after purchasing Farecast for a rumored $115 million, the software giant is back with yet another proposed acquisition. This time it’s Xobni, a site that offers an email sorting plugin and has been praised by Bill Gates himself. Microsoft has already signed a letter of intent [...]

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The introduction page has made a come back and I am not sure whether it is such a good thing. You must have came accross a few pages while surfing the Net where the first page is a picture or video with a big ENTER sign. Although a wow entrance, it takes up the valuable [...]

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Avoid at all costs SEO Companies that employ unethical Internet Marketing methods even when they promise to get rid of the competition. You want to know how they accomplish this? One way is to place hundreds of links to a competitor site. Search engines see it as an attempt by the webmaster to fool them [...]

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Should you use Pay Per Click or SEO advertising as you main online marketing vehicle? Simply put, those who argue that SEO marketing doesn’t pay off, has never done it right. Pay Per Click advertising is good only if the ad leads to a page where the visitor is directly able to purchase the service [...]

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I often find when dealing with clients, colleagues and other collaborators that it is easy to lose focus of the end game. The why of Internet marketing! I find it necessary to sometimes put things back in perspective, so as to ensure that we can be guided by a common vision. The marketing function in [...]

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