With the international economic downswing we can expect fewer clicks on Adwords, and such website owners participating in PPC and Adwords campaigns must make the most of the landing pages or the so-called post click pages to get the message across and ensure that the user buys before leaving the page. This is where smaller [...]
Adwords's tag archive
May 28th, 2008
Adwords keyword research essential
Internet marketing relies heavy on keywords, whether you make use of adwords or generic search engine optimisation, keywords play an essential role to your online promotion success. Website owners often struggle to get the right type of visitor to their websites simply because they fail to do keyword research. What is needed is a list [...]
April 18th, 2008
Adwords and ad landing pages must lead to sales
Wording of the ad landing page is just as important as the adwords used to get the user to the page. If the click through rate is good, but the sales on the page nothing to get excited about, it is time to look at the wording of the ad landing pages. A tip to [...]
March 26th, 2008
Are you using your pay-per-click campaign to maximum effect?
Most Internet Marketers will agree that pay-per-click advertising provides a valuable traffic generating opportunity. Google Adwords is probably the most popular pay-per-click medium available with many satisfied users reaping excellent rewards from use thereof. Successful users of pay-per-click know that in order to make the medium work close monitoring, budgeting and using Google analytics can [...]
March 17th, 2008
Tips for Google Site and Category Exclusion Tool
How would you like your company’s adsto turn up on the worst 100 sites on the Internet? Content advertising in Google AdWords and other ad networks can be a powerful online advertising tactic. It can also lose you a lot of dollars and pull down campaign results, especially if the ads are on the wrong [...]
March 7th, 2008
AdWords explains Load Time Usage In Quality Score
The Adwords blog just announced the details of the inclusion of page load times in calculating Quality Score. This is an important announcement for all AdWords advertisers as it has a direct impact on your pricing. Their position is that users are happier when they don’t have to wait a long time for landing pages [...]
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