You spend a considerable time in developing catching e-newsletters as part of online marketing and as such will want the email marketing campaign to be successful. The deliverability of the e-newsletters can have a tremendous influence on the success of your email marketing campaign. We will have a look at some of actions that you [...]

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Yahoo’s board met Friday to evaluate Microsoft’s takeover bid and other alternatives but did not make a formal decision on which option to pursue, according to a New York Times article. Yahoo’s board authorized the company’s management team to continue meeting with Microsoft and with Time Warner, and meetings with both are expected to be [...]

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Yahoo and Time Warner’s AOL are closing in on a deal to combine their Internet operations, a move aimed at frustrating Microsoft’s effort to acquire Yahoo, according to a report in today’s Wall Street Journal. Microsoft is said to be altering its assault plan by having talks with Rupert Murdoch’s News Corp., publisher of The [...]

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AOL has secured the rights to show ESPN content on AOL Video and AOL Sports. This makes AOL the first gateway to carry ESPN content, which will include highlights from games and major sporting events as well as ESPN original programming clips. ESPN will benefit from this liaison with the prospect of greater advertising revenue. [...]

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After all the speculations about the partnership with Yahoo, AOL seems to have had its sights set elsewhere. They’ve announced that they will acquire social network Bebo for $850 million. Bebo is very popular in the UK, as well as Ireland and New Zealand, where it is the number one social network, is in the [...]

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Rupert Murdoch said on Monday that his News Corp would not get into a fight with Microsoft over Yahoo, confirming what most industry and Wall Street observers suspected. Murdoch’s company has been in talks with Yahoo over a transaction to combine their MySpace Internet social network and other Internet assets with Yahoo, a source familiar [...]

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The New York Times and The Wall Street Journal reported yesterday that Yahoo has stepped up negotiations with Time Warner for a possible tie-up with AOL. Yahoo is desperately seeking a suitor, and with a Microsoft proxy battle expected soon, Time Warner has emerged as a white knight for the Sunnyvale search engine. Quoting anonymous [...]

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Time Warner Inc’s AOL said on Tuesday it has purchased buy.at, an online affiliate marketing network, as part of a strategy to bolster its Internet advertising operations. AOL did not disclose financial terms. Buy.at is a network in which advertisers pay its member Web publishers only when a visitor to the site takes an action [...]

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AOL has released its last ever upgrade of Netscape Navigator and is encouraging its remaining users to switch to Flock or Firefox. Nearly 14 years after the once great browser first appeared on desktops its demise comes as little surprise. Although Netscape accounted for more than 80 per cent of the browser market in 1995, [...]

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