In your quest for reaching the number one spot in search engine results for your website, you may be tempted to try some of the blackhat tricks. It is a sure way for getting banned from search engines. Avoid the following practices at all costs: – Invisible text (text that is the same color as [...]

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Cloaking is a tactic used by web marketers to improve search engine rankings. It delivers one page to search engines for ranking and a totally different page to web browsers for viewing. The problem arises when a search engine user’s expectation is created on the basis of their search results only to find themselves at [...]

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SEO involves the employment of numerous marketing measures to ensure higher search engine rankings. They include the use of appropriate, keyword rich content, sitemaps, crawler friendly navigation and valuable high quality links. When the desire to rank highly goes too far it moves beyond the realm of Search Engine Optimisation and becomes excessive. Crawlers are [...]

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