Website performance can be measured by analyzing the bounce rate which is an important indicator of whether the keywords used in internet marketing are relevant, whether technical problems at a site exist, and whether your website addresses the expectations of the visitors. Bounce rate is a metric to indicate how many visits to your website [...]
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July 26th, 2008
Turn your blog into a traffic magnet
Although a blog is an excellent tool for building customer interactivity on a website, a blog is also an excellent traffic builder if the principles below are followed: – Apply sound search engine optimization methods such as keywords and keyphrases included in each blog post. Just as articles should contain specific keywords, your blog needs [...]
May 14th, 2008
Unconventional website promotion
Millions of websites compete for the attention of users through normal SEO strategies and web marketing methods. Even though blogs have been around for a very long time, people have not used them as business and CRM tools until recently. Setting up a blog is not that difficult and it will enhance the interactivity level [...]
April 22nd, 2008
How do blogs improve search engine rankings?
Blogs offer many Internet marketing benefits the least of which is an improvement in search engine ranking. Although they provide many other benefits such as client interaction, approachability, reputation management and visibility much of their popularity stems from the positive impact they have been found to have on search engine rankings. Below are some of [...]
April 21st, 2008
The role of web logs in Internet marketing.
Blogs have become a common addition to many websites. Blog which is short for web log was first used as an on-line journal and still retains many journal writing conventions such as frequent personal postings of first hand experiences in reverse chronological order. Recent blog’s have however grown into somewhat more than that. Cyber platforms [...]
April 2nd, 2008
The benefits of corporate blogging.
More and more companies are enjoying the benefits of corporate blogging. For CEO’s in particular it has become a very successful communication tool. Leadership is all about communicating with your various stakeholder groups. Top management does not always have the time to go through several levels of go-betweens in order to get a simple message [...]
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