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Unusual online traffic building methods to get ahead on the Internet

Isebell Gauche — Thu, 17 Dec 2009 20:56:06 +0000

You must sometimes think out of the box and utilize unusual online traffic building methods to get ahead on the Internet. A few of the less known methods for online traffic building are discussed below. Used correctly and in ethical ways it is possible to generate additional traffic to your website on the Internet.

Managing bad publicity on the Internet

It does sometimes happen that a disgruntled customer can trash your company or website on the Internet at a site with a high ranking for keywords relevant to your website. One disgruntled customer can cause huge damage. Damage control is part of online traffic building. First don’t ignore the customer and never engage in flame wars. As with any customer complaint, handle the situation carefully and try to turn the customer’s complaints into something positive. In terms of the Internet, the best strategy is to create content with the keywords that bring up the page where the customer complains or trashes your site or company, as your main keywords. Keep creating keyword rich articles until your pages push the complaint page off the first two or three pages. Most of the users only scan the first two pages of search results pages and hardly ever glance over pages beyond those two.

Use images as part of an online traffic building strategy

In the past images had very little effect on the overall ranking of a website and although ALT tags helped, the search engines didn’t give much attention to images. If however, you have images on your site today with correct ALT tags, the images can land on top of the search results page when a user types in the relevant keyword. Flickr is the missing ingredient here. By sharing photos on Flickr relevant to specific keywords and thus your business you improve overall visibility of your website. For every image shared on Flickr, indexing will follow by the search engines. This in turn will help in the online traffic building efforts as ranking will be pushed up for the image and more visibility will follow.

Create incoming links through Social Media Sites

Incoming links create a stir with the search engines. Search engines see many incoming links to a website as other site owners perceiving your site to be important. With that in mind, the search engines will rank a site higher when there are many incoming links. Social Media is an excellent tool for creating the sought after incoming links and should be used as part of online traffic building if you want your site to stand out on the Internet. The first step however, is to create valuable content on your site. If the content is interesting, valuable, humoristic or helpful and even controversial, you will get the bloggers to link to it. If the blogger’s view is valued then links to your content will also be valued. The end result is incoming links, higher ranking, more internet visitors, and better sales.

There are also forums, business blogs, writing articles at article sites linking back to your website, using affiliate marketing sites to link to your site, and numerous other methods which should form part of your overall online traffic building strategy to improve the visibility of your website on the Internet.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

Use blogs for marketing on the Internet

Isebell Gauche — Sun, 13 Dec 2009 06:20:20 +0000

Marketing on the Internet is not complete if blogging isn’t part of the marketing strategy. Static articles and content pages on a website are great, but through blogging your marketing on the Internet will create even more success.

Difference between the blog and articles

Articles are normally static. This means the article is uploaded and it can take a week or more before it will be indexed by the search engine. Once indexed however, it will create loads of traffic if done correctly. Now add blogging to the equation and you will have more traffic to the articles and essential sales pages of the website.

By adding a blog to the website, you can write several shorter articles called posts and link the blogs to the articles and important sales pages. This creates inter-linking which is great for ranking and will ensure that the user spends more time at your website. The blogs can be written and pre-scheduled to be uploaded on a daily basis. This means new content everyday even if you have written a whole bunch at once. Every time the page is updated you give the search engines reason to come back and crawl the site. Blogs are indexed faster than articles and although the blogs can quickly shift to page three or even twenty, the fresh content and interlinking will be worth the effort.

Other uses of blogs for marketing on the Internet

Besides building links to static pages and helping with the page rank, blogs are also the ideal tools for gathering of information about customers, trends, and competitors. Users can leave comments and that interaction will be vital. Any user that has left a comment will want to know the response of the blogger on the issue. Funny enough once conversation is sparked other users soon join and automatically help to create a buzz also with the search engines. The comments are new content which search engines love. The secret is to react to comments in an open way to spark conversation.

Tap into the 25% market

About a quarter of internet users regularly reads and follows blogs. By using blogs for marketing on the internet, you will not reach 100% of the internet users, but a quarter of the market is all that will be needed as you will already reach the rest of the market through articles and pay per click advertising. The quarter reached however, will be important as blog followers love conversation and will evidently also tell others about the blogs. Blog readers are buyers as well. Many of them are looking for reviews on products or places. They want information to help them make buying decisions whether to buy into an idea, service or product.

Brand building

Although the term brand building is used for almost any type of marketing today, blog marketing can also be top brand building tools. Create review blogs, advice blogs such as “how to” and news blogs for clients and you will develop a loyal customer or brand base by using the blogs as part of marketing on the internet.

Blogs link liberally

Blogs are great link building tools. If another blogger finds the content on your site useful, the chances for linking will be tremendous. Best of all you will not even have to ask for the link. Just create valuable content and see the links coming in. Every link will help to push up rankings and to create essential traffic.

In conclusion if you are serious about online marketing then blogs must form part of the marketing on the internet strategy. If you don’t know or don’t have the time to setup and run a blog get in help from an SEO or website marketing company that has the team to do the work for you.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

Why get the help of web marketing specialists to promote your website?

Isebell Gauche — Fri, 04 Dec 2009 14:05:36 +0000

Even before setting up the website for your company you must already have a clear idea on how you will do web marketing. Many business owners make the mistake of creating a fancy website with all kinds of useful features without ever thinking of how they will get the customers there.

Simply put, you website will be like a retail outlet, with the one disadvantage – location. Web marketing will be the tool for overcoming the obstacle of location. Put it this way. A website is like a retail store with a tremendously poor location. The only way that people will know about the location of the store is through excessive marketing. Selecting the correct tools for marketing will mean the difference between a store owner in debt and one that goes on and opens several more.

When it comes to the website you will need a strategy for web marketing before you set the site up because you already know that you have come into an extremely competitive market with thousands to millions of sites already competing for the same customers. True enough, you have a large customer base, but you have to get the customers to notice your website, come in and browse, purchase, give you the chance to know them, come back for more, and refer others on a regular basis.

With your retail outlet, you can put up a banner a block away with directions to your store. You could even place a large billboard type ad with a huge special at the corner of the street. In addition you could have people hand out pamphlets at the houses near you. You could use snail mail to get people’s attention and advertise in a newspaper. With your website you will use some of the same principles for conventional marketing to apply to web marketing, but the way you go about will be different.

Mail in the post box is acceptable advertising, but unsolicited email ads will quickly create a negative response and even get your IP address blocked by mail servers. The spam cops will be all over you in no time. So you will need to follow a set of ethical and acceptable web marketing routes and as such you may need the help of web marketing specialists.

You can go it alone, but consider this. You are new to the web and your competitors have already had their share of learning. This means you can waste valuable time and resources on outdated, unethical, and money wasting web marketing techniques or can get in the help of experts that will quickly get your site noticed by the search engines and web users alike. The experts will also help to get the right customers. It is no use getting someone to a store simply for the sake of getting them there. You want sales conversions also on the web.

Also consider this. You would not spend the hours posting brochures or pamphlets yourself. You would get a printer, have it mailed in bulk and would also use a designer for the brochure if you are serious about getting attention. The same applies to web marketing. Instead of designing, maintaining, submitting, and marketing the site yourself, you will use the companies that specialize in such services and you will go one with your normal business – which is to make money.

An effective web marketing campaign will lead to short and long term results. This means that unless you are willing to spend all your time in building links, developing search engine optimized content, creating email lists, setting up blogs, getting online referrals, submitting the site, and starting the whole cycle over again, you will need the help of web marketing specialists.

Don’t frown upon the money you have to invest. Rather see it for what it really is – investment, leaving you time to handle the core of your business. Get the help of web marketing specialists for the promotion of your website and experience good ranking, branding, and high levels of traffic permanently.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

Turn your blog into a traffic magnet

Isebell Gauche — Sat, 26 Jul 2008 19:27:22 +0000

Although a blog is an excellent tool for building customer interactivity on a website, a blog is also an excellent traffic builder if the principles below are followed:

- Apply sound search engine optimization methods such as keywords and keyphrases included in each blog post. Just as articles should contain specific keywords, your blog needs one to three keywords for every post to ensure traffic.

- As part of Internet marketing also bold, italic or highlight the keywords in the blog once to give them higher value.

- Ensure backlinks from other sites to your blog by creating useful content that is worth linking to.

- Last tip to ensure that your blog brings in traffic is to post regularly.