If there is one segment of the user population that should not be ignored in e-commerce and Internet Marketing then it is the senior citizen group. In short, the competition is on for the young upcoming market, but few have noticed that seniors spend a lot online. They love comparison shopping, have the wallet to [...]
e-commerce's tag archive
March 13th, 2008
Small firms ‘hopeless’ at e-commerce
Small business owners are guilty of “shocking” levels of website neglect, according to new research. A recent survey covering nineteen business sectors found that 23% of their websites had not been updated since their initial launch! The average age of a website was 4 years, making their content either obsolete or at best inaccurate. Only [...]
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