Intoweb Marketing » e-mail

E mail marketing with newsletters as part of an internet promotion strategy

Isebell Gauche — Tue, 29 Dec 2009 09:12:54 +0000

The success of your e mail marketing as part of an internet promotion strategy will depend on the readers opening the newsletters. For this reason you will need to make it as easy as possible for users to receive and open the e mail marketing newsletters.

Start at the top

The formatting plays an integral part of making the e mail marketing newsletters user-friendly. Start with the subject field to create interest as it will be the first thing that the user will see. If the subject line doesn’t stir interest you can be assured that the reader will not open the e mail marketing newsletters. The focus of the subject line should be the client. The reader wants to know what they will get from opening the newsletter. You thus need to create a subject line that will indicate immediately how to the client will benefit. Format the subject line to indicate personal attention. By including the subscriber’s name in the subject line you will indicate a personal connection. It will immediately draw attention and spark interest. It is thus important to get the recipient’s name when they sign up to receive the e mail marketing newsletters. This little step will help to create personalised e mail marketing newsletters which of course will mean that you can get back more for your investment into internet promotion.

Help the reader to recognize from where the email originated

If the subscribers don’t recognize the sender chances are that they will block the emails, not open them or simply tag them as spam. The “from” is thus as important as the subject field and should receive the same careful consideration. Select the most known name of your company or website to insert in the “from” field and don’t switch between senders. This will confuse the subscriber and trigger alarm bells.

Valuable content

You don’t want subscribers to delete e mail marketing newsletters when they recognize your name because your newsletters don’t offer value. The third important component will thus be valuable content. The recipient should benefit every time when reading your newsletters.

Compatibility

The main discussion among e mail marketing specialists is whether to send the emails as HTML or plain text formatted. Many recipients block the HTML, but with HTML you still get higher click through rates than with the plain text mails. With HTML e mail marketing newsletters you can add tracking code to establish the reaction on offers. These types of emails are normally also more attractive and with people being drawn to visually appealing emails, your newsletters will get the required attention. Plain text however, can be sent to many platforms including cell phones and offers more consistency. Users trust the plain text more because they know that there will be no tracking code inserted and with the risk of viruses being prevalent in HTML emails, they may opt for the safer plain text emails.

Solution for internet promotion purposes

To ensure that you get both the sceptic and the open minded reader’s attention have both options available when they subscribe to receive the e mail marketing newsletters. It should be the reader’s choice. You will thus create two formats: that of HTML and that of plain text for your e mail marketing newsletters. If you need help with running such a campaign get in the assistance of internet promotion specialists such as Intoweb Marketing.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

E-mail marketing – a few mistakes to avoid

Isebell Gauche — Thu, 12 Jun 2008 19:27:29 +0000

Numerous mistakes need to be avoided within the e-mail marketing prospect. You should never e-mail someone without permission. So do not assume they wish to receive the e-mail you are sending, instead only send e-mails to those who have expressed interest.

Do not ignore the bounce rate of your e-mails. Most e-mails have a tool where you can see how many did not go through and for what reason. Try to look as professional as possible, including grammar and spelling within your e-mail. If there are mistakes, most users will not take another look before clicking on the delete button.
Do not make your e-mail pages long. Keep it simple, short, and straight to the point. Make sure it is easy to read, but professional at the same time.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

E-mail Marketers – You know about opt-outs but are you facilitating opt-changes?

Amina — Thu, 27 Mar 2008 08:53:17 +0000

E-mail marketing is a popular, highly effective Internet marketing method recommended by most online marketing specialists. One thing all experts will agree on is providing users with an un-subscribe option or opt-out. This is to ensure that should clients needs change, they have the option to cancel their subscriptions. The usual opt-out rules include un-complicated, visible functionality. Most will argue that opt-out’s should be as simple as possible so as not to attract spam complaints. A leading international e-mail marketer suggests that in addition to providing opt-out’s, opt-changes should be allowed too. Don’t make it difficult for clients to opt out but at the same time don’t make it difficult for them to stay in. It’s not always a given that should a client unsubscribe they want nothing more to do with you, clients needs change and sometimes all they require are more options. It is thus advisable to provide clients with alternatives such as; change in email addresses, partial un-subscribes, change in communication method eg. from e-mail to sms or direct mail. These measures will allow the user to change their subscription details, ensuring that you retain contact with him on his terms.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

Yahoo sued again by Chinese dissidents

Mike — Mon, 03 Mar 2008 08:01:15 +0000

Yahoo and at least one of its subsidiaries face their second major lawsuit by Chinese dissidents who claim that the company aided Chinese authorities by handing over e-mails and other electronic communications that ended up landing one plaintiff in jail. The first lawsuit ended in November after Yahoo settled with the plaintiffs out of court. The company may come to regret settling the case if more such lawsuits follow. The current lawsuit, filed in the U.S. District Court of Northern California, seeks damages for suffering by the plaintiffs at the hands of Chinese officials after Yahoo and Yahoo Hong Kong allegedly provided access to e-mails, e-mail records, user identification information and other data to authorities in China.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."