Intoweb Marketing » Google http://www.intowebmarketing.co.za/blog Marketing Blog Wed, 30 Dec 2009 10:16:52 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Use article directories to get free web content and to create back links for web page rank http://www.intowebmarketing.co.za/blog/use-article-directories-to-get-free-web-content-and-to-create-back-links-for-web-page-rank.html http://www.intowebmarketing.co.za/blog/use-article-directories-to-get-free-web-content-and-to-create-back-links-for-web-page-rank.html#comments Sun, 27 Dec 2009 06:27:48 +0000 Isebell Gauche http://www.intowebmarketing.co.za/blog/?p=2455 You can make use of article directories to get free web content and information for email marketing. Did you know that you don’t have to write all the information for your e newsletters used in internet marketing to your clients? It should be good news because normally you would employ the services of an online writer which can cost a bit at the end of the day or you would spend hours in creating content for the e newsletters.

There are many article directories on the internet offering excellent free web content. True some of the free web content is of poor quality, but if you search a bit you will find many articles offering top quality content.

The article directories offer free web content because they make their income from Google Adsense and the article writers get back links to their websites in return for giving the free web content to you.

The latter is also a great way for you to get back links to your site. If you are a good writer you can write a few hundred articles or write two or three and make use of an article spinning service to create hundreds of articles from the three that can be submitted to article directories. You will be able to add a small biography at the bottom of each article with a link back to your site. Besides getting back links from the articles to your site (and normally they have good PageRank), you can also get back links from the websites where the free web content will be displayed.

The one problem you will have to overcome with submission of articles to numerous article directories on the internet is that the search engine spiders can easily identify spam if the same article is submitted to hundreds of article directories. The secret is to create unique articles by writing original articles which can be spinned and then submit by hand to about five to ten article directories.

Regarding free web content you should know that normally a link back to the original website will be required. This means an outgoing link for every article you use. This could damage your website PageRank. If the link is in an email however, it will not hurt your website PageRank as the back links will not be on your website. As such go ahead and make use of the free web content offered at article directories to create interesting e newsletters.

Where to find the best article directories on the internet for free web content and to get back links

The best route is to locate the top article directories for free content and also to get back links simply because you want directories with high PageRank and Traffic Rank. As such always check the URL (web address) of the article directory with a page rank checker (which can be located through a simple search on Google for “ google pagerank checker”. Go for directories with rankings of four and more if you want to submit your articles to be offered as free web content and thus get back links to your website. Some of the best article directories are that of SearchWarp, EzineArticles, Web-Source, and ArticlesBase. You will be able to locate many by simply doing a search for free article directories at Google.

Used responsibly the free web content can help to improve the content value of your e newsletters. Used as an internet marketing tool, the article directories will be excellent for back links and thus improved web page rank.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

]]> http://www.intowebmarketing.co.za/blog/use-article-directories-to-get-free-web-content-and-to-create-back-links-for-web-page-rank.html/feed 0 Get links to drive up website ranking on the internet http://www.intowebmarketing.co.za/blog/get-links-to-drive-up-website-ranking-on-the-internet.html http://www.intowebmarketing.co.za/blog/get-links-to-drive-up-website-ranking-on-the-internet.html#comments Sat, 26 Dec 2009 06:31:17 +0000 Isebell Gauche http://www.intowebmarketing.co.za/blog/?p=2452 If you want to drive up website ranking on the Internet you need to get links. We will explore ways to get links not paid or artificial ones, to legitimately drive up website ranking on the Internet.

How directories can help to get links for pushing up website ranking on the internet

The quickest way to get links without paying for them and which will thus legitimately drive up website ranking, is to submit your site to as many as possible relevant and high ranking directories on the Internet.

Sites with high page ranks which link to your site will help to improve your website ranking. As a rule of thumb don’t seek links from sites with lower page ranking than yours. Your site will benefit theirs and not the other way around.

To improve website ranking on the Internet you need to get links which don’t require link backs. If you need to link back it will defeat the object. Remember that your site should generally have more incoming than outgoing links to get a good standing on the Internet. Blindly submitting to directories without careful planning is not recommended. The first step should thus be to prepare the various directory listings.

Preparation for submission to directories to get links

Create about five listings which can go under different categories. By preparing the listings beforehand you will save time and ensure that you can simply copy and past the information into the spaces provided by the directories. In this way you will also prevent unnecessary mistakes and ensure consistency.

Elements to be included

For each listing prepare a title, description, three keywords, and decide in which categories it will fit.

The title will be the website title which must include the keyword that you wish to obtain good ranking for. Also prepare a listing with the company name as title as some of the directories are rather specific and only allow company names.

The description must contain all three keywords for which you want high ranking. Keep the description short. Some directories on the internet will allow up to 250 characters (including spaces), but to ensure that your descriptions are short enough keep to 150 characters. The description should accurately describe the website. Keywords must be selected carefully as the keywords will be what will help to rank your web pages high for specific terms. The keywords are the words used by internet users at search engines and directories to find sites about specific topics. Prepare a list of keywords that will be relevant. Keep to three keywords per listing that will fit the specific description.

Selecting the categories

The category is important if you want to get links that will be valuable for website ranking on the Internet. Make a list of categories beforehand and before submitting the page to each of the directories, carefully study their categories to select the most appropriate categories. Remember that although you will use the directories to get links, you will also benefit from the incoming traffic generated by users clicking on your site at the specific directory. If the site is under the correct category you will get more relevant hits.

Which directories to submit to if you want to get links to drive up website traffic

Submit to the main directories first such as the Yahoo Search (even though it is a paid directory). Don’t add any marketing words which will lead to disqualification. Also consider the Open Directory Project which is free and be ready to wait for inclusion, but don’t miss out on this great link builder. It should be noted that at most of the directories with free listings you will have to wait a few days before your submission is accepted and will go live. It is however, worth the wait. Another free directory worth the submission is Jayde.

Now do a search at Google for business directories or directories relevant to your specific website. Submit to each one. You can also make use of bulk submissions although many of the directories don’t accept automated submissions. If you are in a hurry for links you can use a tool such as WEB CEO or SubmitWolf to get automated submission to quite a few directories at once. Don’t get links from free for all sites as these links will not do you any good.

You can do all the above in one day and confirm submissions within 24 hours to get links from directories that will drive up website ranking on the Internet.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

]]> http://www.intowebmarketing.co.za/blog/get-links-to-drive-up-website-ranking-on-the-internet.html/feed 0 How to identify fake internet marketing companies http://www.intowebmarketing.co.za/blog/how-to-identify-fake-internet-marketing-companies.html http://www.intowebmarketing.co.za/blog/how-to-identify-fake-internet-marketing-companies.html#comments Thu, 10 Dec 2009 12:26:02 +0000 Isebell Gauche http://www.intowebmarketing.co.za/blog/?p=2415 You will spend a lot on online marketing and search engine placement. Don’t be fooled; there are literally hundreds of fake internet marketing companies simply waiting for people new to the online world to take advantage of. Read on and learn how to identify fly-by-night, unethical and fake internet marketing companies without losing your money and website reputation.

Spam messages

Any SEO or internet marketing company that sends spam messages to email addresses should immediately be taken off your list of potential service providers. Internet marketing companies should make use of ethical means to market their products and services. If they send emails to you with messages such as “ We have visited your website and have noticed that it doesn’t rank well with the search engines. We have the solution..” they will most probably also use spam to promote your website.

The ranking of the internet marketing companies

If an SEO company claims that it can further a website’s ranking then surely their site’s ranking should also be good. If they only have a ranking of one, two or three how on earth will they be able to push your website’s ranking up? In short a company must practice what it preaches. Go onto Google and type “google pagerank” in the search box. You will find various sites where the pagerank of a site can be obtained in seconds. Use one of the sites to view the SEO company’s ranking. If they rank four and higher then you can trust their word. If not, get another company to do the job.

How did you find the SEO company?

If you could not locate the SEO company on keywords such as article marketing, internet marketing, web marketing, website marketing, online marketing, web promotion etc. on the first page of Google search results, chances are that the company will not be able to push your site high up on the search results for keywords relevant to your site and audience. It is thus essential that the company shows that it can do proper internet promotion and search engine placement for itself as well.

Range of services offered

Internet marketing companies only offering article writing or search engine submission services should be thrown out of the equation immediately. Online marketing is a whole mixture of activities such as link building, website design, search engine optimization, article writing, blog promotion, pay per click advertising, email newsletters, viral marketing and more. The SEO company should offer three or more of the above services to help you get the most from online advertising spending.

Ask questions

When an SEO company contact you regarding online marketing you have the right to ask questions such as:

• Can you list a few client sites with high rankings?
• Do you have examples of sites promoted and how the traffic has been increased to the sites?
• Do you offer a report back system such as web statistics which can be used to track the marketing success?

Look out for indications of misconduct, unethical behaviour, and scams such as:

• Selling of keywords
• Ranking on irrelevant keywords
• Search engine results which are in effect paid for keywords
• Spam mail
• Internet marketing companies that don’t have their own websites
• Creation of doorway sites which will lead to your site.

Be realistic in your expectations

It is possible to get overnight success with internet marketing, but will the success last or will your website be blacklisted? Stay away from any marketing technique that promises overnight success as black hat marketing techniques will be employed to accomplish this. It will not be long before the search engines pick up on the tricks and you will see your site end up in the sandbox on page four of five for a long time.

In summary

Only make use of internet marketing companies that follow sound online promotion strategies, have their own websites and a track record of successes.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

]]> http://www.intowebmarketing.co.za/blog/how-to-identify-fake-internet-marketing-companies.html/feed 8 How Google looks at your website for rank http://www.intowebmarketing.co.za/blog/how-google-looks-at-your-website-for-rank.html http://www.intowebmarketing.co.za/blog/how-google-looks-at-your-website-for-rank.html#comments Mon, 16 Jun 2008 20:54:40 +0000 Isebell Gauche http://www.intowebmarketing.co.uk/blog/?p=820 Google doesn’t hide the way it looks at your website for rank, and although some of the indexing algorithms may change the basics of sound SEO stay the same. The following contribute to helping your web page get to the first ten results of the search page:

Keyword in title
Keyword in metatag and close to the start
Keyword used in Heading 1
Keyword used in internal links
The total of keyword repeating and placement throughout the document
Keyword present in web address

By always ensuring the above, the chances for being in the top results increase. The following factors will also contribute to a solid stand:

Enough incoming links from authoritive sites
Links from related websites
Links from directories and other search engines
Links from blogs related to your topic

Apart from incoming links the internal linking structure also plays a role. In addition the age of the website is taken into account and how often the site is updated. That being said there should also be enough text on a page normally minimum of 120 words, but 250 or more words will get you better results. Now you know what can improve your standing at Google since you have insight into how Google looks at your website and pages for rank.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/how-google-looks-at-your-website-for-rank.html/feed 0 How to get top ranking at Google for the beginner http://www.intowebmarketing.co.za/blog/how-to-get-top-ranking-at-google-for-the-beginner.html http://www.intowebmarketing.co.za/blog/how-to-get-top-ranking-at-google-for-the-beginner.html#comments Sun, 15 Jun 2008 17:27:58 +0000 Isebell Gauche http://www.intowebmarketing.co.uk/blog/?p=815 So do you know how to get top ranking at Google? There are basic steps that you can take in order to receive a top rank with Google and other search engines. If you have a blog or an article source on your website, this helps gain points as your site is updated often.

Use keywords! By using keywords that Internet users would type into the search engine can have a large pull on top rank with Google or other search engines. This promotes a lot of traffic to your site. Another option could be to begin building links. You can do this by paid advertising, marketing, forums, article directories, etc.

Therefore, in order to get a top ranking at Google, your website needs to be optimized for search engine searches and be updated as much as possible. These are the best ways to promote your site. In addition also include videos on your site to make the most of Google’s universal search facility. Referrals is the one free way that most ignore. Add a refer a friend option to ensure traffic and also create a page for linking. Once this is done, you should get into banner advertising, affiliate marketing and excellent content through articles. If you need help the best is to get an Internet marketing company to handle of the above.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/how-to-get-top-ranking-at-google-for-the-beginner.html/feed 0 Power of Stumble it for getting traffic http://www.intowebmarketing.co.za/blog/power-of-stumble-it-for-getting-traffic.html http://www.intowebmarketing.co.za/blog/power-of-stumble-it-for-getting-traffic.html#comments Tue, 03 Jun 2008 19:36:38 +0000 Isebell Gauche http://www.intowebmarketing.co.uk/blog/?p=767 Stumble it or rather StumbleUpon is a web browser plugin that makes it possible for users to discover videos, images, content, and more on websites, bookmark them, rate them, comment – and yes market them without any form of input required by the website owner. It is viral marketing at its best. Users recommend websites. Apart from the normal generic searches, the stumbler community is one group that can give traffic to your website a tremendous boost.

Google will surely not dissapear from the scene or will it? Nope, don’t think so, but if you run a blog or are a regular blogger you simply cannot afford to be outside the community of stumblers. Get in on the action and as user receive excellent links to visit; as website owner or blog owner it is time to put away old SEO strategies and start thinking about how the StumbleUpon or Stumble it will get you the desired traffic.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/power-of-stumble-it-for-getting-traffic.html/feed 0 Google Exec: We’re Not Paying Anyone To Use Google http://www.intowebmarketing.co.za/blog/google-exec-were-not-paying-anyone-to-use-google.html http://www.intowebmarketing.co.za/blog/google-exec-were-not-paying-anyone-to-use-google.html#comments Fri, 23 May 2008 12:52:46 +0000 Mike http://www.intowebmarketing.co.uk/blog/?p=725 Not that anyone ever expected Google to chase after Microsoft’s new “Cashback” gimmick, but at Goldman’s annual Internet conference, Google product director Nicholas Fox didn’t beat around the bush. “No, we have no plans to pay users to use our product,” he said. “Our fundamental belief is that we should compete by building a great user experience — making our users happy by delivering excellent search results and excellent quality. And that’s where we’re focusing our efforts, rather than paying users nickels and dimes.” Fox and ad platforms exec Neal Mohan also talked about improvements Google’s making to its ad serving algorithms, the company’s opportunities in mobile advertising, and how DoubleClick will be integrated into Google’s ad business.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/google-exec-were-not-paying-anyone-to-use-google.html/feed 0 Google opens up on algorithms http://www.intowebmarketing.co.za/blog/google-opens-up-on-algorithms.html http://www.intowebmarketing.co.za/blog/google-opens-up-on-algorithms.html#comments Fri, 23 May 2008 12:12:26 +0000 Mike http://www.intowebmarketing.co.uk/blog/?p=723 Google wants to be more open about the way it does its business according Udi Manber, the man who holds the keys to Google’s box of secrets. He describes how Page Rank, the original skeleton on which Google has been built, is still used – albeit it in a highly-evolved state. “It is now a part of a much larger system,” he writes. “Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it’s not just the language, it’s how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).” Manber admits that being completely secretive isn’t ideal and that the company will be making an effort to open up a little more in the future. He described the company’s search algorithms as “Google’s Crown Jewels”.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/google-opens-up-on-algorithms.html/feed 0 Link popularity scores high with Google http://www.intowebmarketing.co.za/blog/link-popularity-scores-high-with-google.html http://www.intowebmarketing.co.za/blog/link-popularity-scores-high-with-google.html#comments Fri, 23 May 2008 09:41:15 +0000 Isebell Gauche http://www.intowebmarketing.co.uk/blog/?p=721 Yes, by now you must have heard about the importance of link popularity for a strong position at Google. Unfair as it may seem, link popularity is important for Google. It sees incoming links, especially those coming from high ranking sites as a clue as to your website’s reputation. Even with excellent content and a high level of interactivity your website can still not feature.

If you haven’t paid attention to links yet, you will need to do so now. Get incoming links by registering with reputable directories and by posting useful content through articles at your website. If you make your site worth the while, others will contact you for links. In addition many websites will simply link to you because your site is seen as a valuable resource. Get the article writing power to work for you and build your site’s link popularity.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

]]> http://www.intowebmarketing.co.za/blog/link-popularity-scores-high-with-google.html/feed 0 Google execs stew over Microsoft response http://www.intowebmarketing.co.za/blog/google-execs-stew-over-microsoft-response.html http://www.intowebmarketing.co.za/blog/google-execs-stew-over-microsoft-response.html#comments Tue, 20 May 2008 13:03:47 +0000 Mike http://www.intowebmarketing.co.uk/blog/?p=701 Google’s top brass are meeting Monday to figure out a response to how Microsoft’s new overtures toward Yahoo affect Google’s potential ad deal with Yahoo. Google and Yahoo have been discussing a partnership under which Google would supply some text ads alongside Yahoo search results; both companies expressed satisfaction with a limited two-week test. However, an announcement of the partnership between the online rivals has been delayed more than once. Google’s top executives have said they’d like to offer Yahoo a helping hand in their travails to fend off Microsoft, then activist shareholder Carl Icahn, and now Microsoft again.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

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