UK leads the way in online advertising. More and more people go online in Europe. Current statistics show a steady growth in broadband users in the UK and parts of Europe.The estimates indicate that there will be more than 136 billion European users online this year. What it means is that if you are looking [...]

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Considering that more than 2.7 billion UK pounds went into online advertising in 2007, it isn’t hard to see why you simply cannot just design a website and hope that that the consumers will come and buy. The competition is on and if you don’t take Internet marketing seriously, your site will not even get [...]

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The new regulations by the IAB regarding online consumer protection should be noted by all involved with Internet marketing in the UK and Europe. The Consumer Protection from Unfair Trading Regulations 2008 has as aim to protect online consumers against false and aggressive marketing methods employed. This means that for instance, a person or entity [...]

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A major online publisher says that ad sales are “very soft” at his shop and at his competitors’. He predicts that Q2 online sales at large online publishers will be “flat”. Last quarter we heard about pullbacks among financial and mortgage advertisers, as well as the auto sector. Now, the problem is the “scatter” market [...]

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