Knowing how search engines work and what types are available is essential for successful SEM (search engine marketing). As such the basic difference between a search engine compiled by robots and that compiled by a human being is explained. Robot managed search engines called spiders, crawl the content of web pages at set times. A set [...]

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Users demand more accountability from SEM firms in terms of methods used, bottom line ranking, sales conversions and incoming links. No longer do the users rely heavily on SEM firms for information regarding traffic and what works or not. Users have become sophisticated through the years and with information readily available about SEM and SEO [...]

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SEM, search engine management or marketing, is to develop proper position in search engines so that you can efficiently market your product or website. With SEM, you are developing the promotion of your site, primarily through search engines. There are many ways that you can do this. Some include SEO, search engine optimization, marketing by [...]

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