Testing remains an integral part of search engine optimisation. Experts agree that the use of online testing tools can remarkably improve testing results. Googles Website Optimizer, previously a feature within AdWords has been launched for general use and is now available independently. This useful website testing tool allows users to test content and design to [...]
Testing's tag archive
April 17th, 2008
Testing: Is it worth the investment in time and money?
Yes, most definitely. Testing can save you thousands in the long run. You may be the most fastidious marketer, invest greatly in market research, have extensive knowledge of your target market and employ the most creative graphic and content experts. Your marketing material may nevertheless be off the mark. The marketing process can be time [...]
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