According to the National Statistics Office of the UK Scotland had the lowest Internet access level in 2006 of all the areas measured in Great Britain. What it means from an Internet marketing perspective is that there is still scope for growth in Scotland. Another important observation from the Internet access statistics is that the higher the household [...]

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From  population of more than 60,000,00 more than 38,00,000 had Internet access in 2007. According to the statistics for Internet usage in the UK provided by Nielsen Net more than 63% of the population was Internet users in 2007. From an online marketing perspective this means that if you have a product or service to [...]

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One advantage of higher fuel prices is that more consumers make use of the Internet for shopping in the UK. There is thus always a positive to any negative and while fuel prices are high, web marketers should cash in and ensure that they build a loyal client base that enters into the regular online [...]

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Regular UK podcast listeners are still rare as less than 10% a regular podcast listeners, but the good news for Internet marketers is that more than 40% have already at one or other stage downloaded podcasts. With coming technology and advances in podcasting, the figure is sure to rise. Why only market your message online [...]

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Interesting fact – the average podcast user spends around 60 minutes a week listening to the audio. About one third of podcast users are willing to pay for ad free podcasts while two thirds are happy to receive podcasts with ads included if for free. What does this mean? Although the podcast market is still [...]

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You would have thought that the USA would lead in Internet advertising spending, but keep that thought for a while longer as it is the UK and then Australia which leads the Internet advertising spending. Another fact worth taking note is that the BBC is one of the main reasons because the UK users have [...]

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UK leads the way in online advertising. More and more people go online in Europe. Current statistics show a steady growth in broadband users in the UK and parts of Europe.The estimates indicate that there will be more than 136 billion European users online this year. What it means is that if you are looking [...]

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