Let the name stick

Names that are easy to remember because of their uniqueness or because of generic value, will be more memorable than names that can be confused with other domains. Also keep in mind that if the name is difficult to pronounce that the users will most often make mistakes when typing the name and may even land at competitor sites in the process. This could spell disaster. The name should be unique enough to remember and not be confused with that of a competitor.

Shorter is better

As with anything that has to do with web marketing, shorter domain names will be better. The shorter the name the easier to spell it, remember it, and refer others to it. Shorter domain names can be used in the logos, forms, and paid advertising. The longer names usually get misspelled and with many users being unsure of the correct spelling, some may give up altogether and not visit the domain again.

Extension counts

Domain names can have many extensions such as .net, .org, .cc, .com, co.za, co.uk etc. Domain names ending on less frequently used top level domains may be suspect and will leave a lot of room for domain hijackers to come in and sow havoc in your web marketing efforts. As such select an extension that will fit with the audience. If your market is international the best extension will be .com, but if your target audience is in your country then use your country’s extension for example, co.za for South Africa or co.uk for the UK market.

Relation with business

If you really want to confuse web users then the name will be unrelated to your business. They will wonder whether they are at the correct site. They may even ignore your electronic newsletters because the name has no relation to the main topic of your site. Get descriptive domain names that will show your main business. Take for instance, a site about careers. If the name says careers.com it will be easy recognizable. If the name however, looks like an acronym such as johnjenkingslabour.com the users may think it is a site about labour law.

Brand building with domain names

Consider the value of a solid domain name. Large companies like Coca-Cola and Pepsi do because they know how important association with a brand is. First before you start branding with the domain name, check whether the name is still available. Then also consider trade marking.

Where to get inspiration

If you cannot come up with good domain names consider places such as domainfellow.com to get possible combinations or perhaps even an older place such as nameboy.com.

Poor domain names cost their owners money

Domain hijackers love domain names that can be misspelled as they register the misspelled form of domain names and then whenever a user misspells the name, the user will land at their website. Convenient for them and a terrible loss for you. It is thus important to invest time in the selection of the correct domain names before you start with your web marketing.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

Simply put, you website will be like a retail outlet, with the one disadvantage – location. Web marketing will be the tool for overcoming the obstacle of location. Put it this way. A website is like a retail store with a tremendously poor location. The only way that people will know about the location of the store is through excessive marketing. Selecting the correct tools for marketing will mean the difference between a store owner in debt and one that goes on and opens several more.

When it comes to the website you will need a strategy for web marketing before you set the site up because you already know that you have come into an extremely competitive market with thousands to millions of sites already competing for the same customers. True enough, you have a large customer base, but you have to get the customers to notice your website, come in and browse, purchase, give you the chance to know them, come back for more, and refer others on a regular basis.

With your retail outlet, you can put up a banner a block away with directions to your store. You could even place a large billboard type ad with a huge special at the corner of the street. In addition you could have people hand out pamphlets at the houses near you. You could use snail mail to get people’s attention and advertise in a newspaper. With your website you will use some of the same principles for conventional marketing to apply to web marketing, but the way you go about will be different.

Mail in the post box is acceptable advertising, but unsolicited email ads will quickly create a negative response and even get your IP address blocked by mail servers. The spam cops will be all over you in no time. So you will need to follow a set of ethical and acceptable web marketing routes and as such you may need the help of web marketing specialists.

You can go it alone, but consider this. You are new to the web and your competitors have already had their share of learning. This means you can waste valuable time and resources on outdated, unethical, and money wasting web marketing techniques or can get in the help of experts that will quickly get your site noticed by the search engines and web users alike. The experts will also help to get the right customers. It is no use getting someone to a store simply for the sake of getting them there. You want sales conversions also on the web.

Also consider this. You would not spend the hours posting brochures or pamphlets yourself. You would get a printer, have it mailed in bulk and would also use a designer for the brochure if you are serious about getting attention. The same applies to web marketing. Instead of designing, maintaining, submitting, and marketing the site yourself, you will use the companies that specialize in such services and you will go one with your normal business – which is to make money.

An effective web marketing campaign will lead to short and long term results. This means that unless you are willing to spend all your time in building links, developing search engine optimized content, creating email lists, setting up blogs, getting online referrals, submitting the site, and starting the whole cycle over again, you will need the help of web marketing specialists.

Don’t frown upon the money you have to invest. Rather see it for what it really is – investment, leaving you time to handle the core of your business. Get the help of web marketing specialists for the promotion of your website and experience good ranking, branding, and high levels of traffic permanently.

“Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today.”

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."

Given, you cannot go an promote your website through Digg it the whole time, once or twice yes, but more will just be unethical. To get others to Digg it when they come to your website, simply ensure that you provide a Digg it option as is available at the top of this blog post. Get to work – if your content is great or you offer an amazing video, with a digg it option you will soon benefit from this viral web marketing method.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."