The dreaded 404 error page should not be feared. If used right the 404 error page can become a sales tool.

How to use the 404 error page as sales tool

Simple, optimize the page. When the user comes to a page that cannot be found he should read a message that tells him that although he landed on a missing page – thus the 404 error page, he should visit page XYZ for more on the product or service. Give a short description and make sure your navigation pane displays on the 404 error page. Use sound SEO principles with the main keyword in bold, then italic and then normal. Don’t let a 404 error page lead to missing users. Build relationships through the error and know that the user will appreciate the effort.

"Intoweb Marketing offers internet marketing solutions for your website in South Africa. Contact us for a internet marketing quote today."