A lot has been said about the end for SEO and web content writing to generate leads and traffic. Doom prophets exist everywhere, but realistically speaking, web content is still king and will be for a long time to come. Don’t get me wrong. I am all for blogs, wikis, forums, virtual assistants, facebook and you name it as traffic generators, discussion boosters, and more, but without in-depth articles the web will die a slow and agonising death.

For one moment consider the possibility of ghost writers going on strike for a prolonged period. Will there still be enough interesting web content? Blogging is excellent and so is MySpace, but none of them provides the depth often required.

When a user wants information, he first makes use of a keyword search and that is where SEO and web content writing come in. You need a website filled with relevant, informative, and useful content to ensure that adsense advertisers have a place to put their ads. You also need sites filled with sought after advice and full length articles for bloggers to write about. In no way will web content in the form of original well written articles at client sites be replaced. Social media fills a gap and compliments excellent web content, it cannot replace it. It is the same as a magazine. People discuss articles and magazines at their social gatherings. Facebook, forums, blogs and more are all places of discussion about the web content and companies.

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