What makes the Internet great that it allows for discussion, debate and expression of thoughts and opinions by ordinary people. It is a hotbed of conversation where everything from politics to the environment, entertainment to economics gets discussed online. Politicians, celebrities, criminals, organisations and ordinary people could be the subject of online publicity.

Online reputations are easily made and just as easily destroyed if not managed properly. If your organisation, product or you personally have a reputation to protect it is probably wise to take steps in the management thereof. Your reputation contributes to how you are perceived by the public, customers, shareholders and other stakeholders. Reputations are usually based on information from various sources and can go along way towards establishing trust between parties.

It is therefore important to know what is said about you online, to promote positive information and to counter negative information. It is also important to use the information from online sources to gauge public reactions and use this as a guide for future online and offline actions. This is online reputation management and there are many companies who specialise in providing online reputation management services for high profile organisations and public figures.

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