E-mail marketing has evolved a lot since its early days as inter-departmental communication memo's, and it can now be considered as an important branch of internet marketing. Any communication that you send out by electronic messaging with the objective of promoting your company and its products and services falls under the umbrella of e-mail marketing.

This form of internet marketing frequently treads on the borderline of ethics – not all e-mail marketing campaigns are legitimate, but the effective use of the internet as a legal advertising tool is very possible, especially if you use Intoweb Marketing to help you. It’s very important not to step over the line so that your campaign can be considered as spamming (especially if you have customers in the United States, where spamming is against the law).

If you stick to ethical and proven ways of getting the attention of your readers, it’s possible to have a very effective e-mail marketing campaign. In order to achieve this we can help you to organise the importing of mailing lists and the targeting of specific groups. We can set up a database of names and e-mail addresses for your internet marketing and show you how to add or delete names and groups.

Another benefit is the ability to keep track of delivery and of the response rates. The make-up of your e-mail marketing message is very important. For example many e-mails are automatically classed as Spam if they contain certain words within the text body or the subject line. Contact us to help your company reach its advertising goals through internet marketing.