One of Intoweb Marketing’s main goals is to ensure that our clients’ websites are successful in their Internet Marketing techniques. There are several ways of analysing the traffic flowing to and from a website, and one of the best is Google Analytics – what’s more, it’s free.

This web based program tracks and monitors the marketing methods, customers and trends for websites that are set up for it. One reason why our search engine optimisation is so successful is because we can monitor our clients’ websites’ performance and can provide them with the ability to do so themselves.

We recommend Google Analytics because it has some excellent features, including the identification of the best keywords, individual pages visited, which pages are not being visited at all and the identification of the exact location of each search.

Google Analytics is extremely easy to set up – it just involves cutting and pasting four or five lines into the code of the pages you want analysed. This software enables you to identify the Internet marketing that pay off and to see how Internet users interact with the website.

This information can be used to improve the website’s design and the services it offers. You can find out who your main competitors are as far as web searches go, what are the main keywords or phrases that are used. The information can either be seen on the Internet at a Google site, or you can set it up to send e-mail reports to you at intervals.

We strongly recommend the use of a reliable web analytics tool such as Google Analytics in support of your online business activities. Contact us to help you make the best of all the tools available.