There are a number of different ways in which a website can make use of internet marketing, and one of these is Pay per click, otherwise known as PPC. How does PPC work? Pay per click is set up on your website in conjunction with one of the more popular search engines like Google or Yahoo. Part of the search engine optimisation that has been carried out on your website will have provided you with a number of keywords that are set up in the relevant place in the coding of your pages.

A space is left on your website, usually on the right or the left, where advertisements applicable to your keywords are placed by the relevant search engine company. When a user clicks on one of these ads, this is registered by the search engine and your account gets credited. It’s usually quite a small amount but if you get lots of clicks it can add up to a significant total. Pay per click is an internet marketing tool that can be significant if your site has been optimised by SEO. This service is free.

To become an advertiser in a pay per click campaign involves a small administration fee to the search engine and a little work in the designing of a suitable ad. Using a keyword research and selector tool such as the Overture tool, you select the appropriate keywords for your product or services and bid on them accordingly. The keyword with the most bids at the highest price gets the first place in the ads, so driving users to your relevant webpage. Intoweb Marketing can help you set up this very lucrative form of internet marketing.