In short, viral marketing is any sort of marketing which, once implemented, multiplies on its own. It is an internet marketing strategy that works in the same way as a virus (it is not an internet virus!). Information about your company, its products or services is spread from one person to another legitimately because of the hugely effective promotion techniques that have been used.

Think of it as normal word of mouth advertising. Probably the best example of a success story that started off as viral marketing is Hotmail. We offer our clients a number of different options for this form of internet marketing and help them in identifying opportunities.

One of the ways of getting the word about is to offer free tools or resources from your website. It may be something like a free reminder of important events, like birthdays, meetings or trade shows, it might be a scientific or financial calculator, or a free e-mail address at your domain that they can log into from anywhere in the world. Since people like to share information about free goodies, viral marketing has taken place. Another easy way of achieving this form of internet marketing is to add a signature to all of your outgoing e-mails – this can have a link to your website or to a specific page on your website.

As effective as this promotion technique is, it can very easily turn into Spam. We provide our clients with advice and help to prevent them from using techniques that can give a bad image of their company and eventually become spam. Through affiliate marketing and other legitimate and ethical means, we can help you spread your company‘s brand name. Contact us to get the virus spread in a healthy and professional way.