Intoweb Marketing’s Advanced package is an Internet marketing and traffic building solution specifically designed for small to medium sized businesses. Its aim is to increase the overall performance of a website by giving it greater search engine visibility, page ranking and link popularity, thereby boosting the number of visits. We achieve this through web page analysis, which identifies the changes needed. The site is optimized for up to 25 keyword phrases, each page being fully optimized – this is carried out on a monthly basis to ensure that the overall visibility of the website and the number of visitors is increasing. Other SEO content including site tags is checked for relevancy, and changes made where necessary, the site map being updated accordingly.

The Advanced package offers up to 10 incoming links are added each month, as well as 10 newly written and optimized keyword-enriched content pages. These pages, written by a professional copywriter and checked by an SEO specialist are planned to add to the business’s professional image, to inform and to increase traffic and credibility. The client may add another 15 information pages of not more than 1000 words each (more than this number will inhibit Internet marketing and page ranking), which will be optimized by our team.

If Intoweb is hosting the website, two statistics packages are added (a separate package if hosted elsewhere). These statistics packages are invaluable when determining Internet marketing efforts’ performance. Page ranking and link popularity are checked on a monthly basis. Wordtracker is used to assess word relevancy and browser intent. The website is registered with the search engines most suitable to client location and to their products or services. We report back to the client each month on e-traffic and marketing performance, and advise on how this may be bettered. The Advanced package is limited to 350 HTML pages with a maximum of 1000 words per page. When the client reaches 350 HTML pages we will negotiate a more advanced maintenance and SEO package to guarantee an ongoing success.